Source-backed store suggestions · Manual outreach drafts · No automatic emails. No fake buyer signals.

Find stores to contact.
Track every retail follow-up.

SampleRelay helps independent product brands discover source-backed retail opportunities, prepare manual outreach, and manage samples, replies, and follow-ups in one workspace.

Use marketplaces for passive discovery. Use SampleRelay to build direct retail relationships without relying only on commission-based platforms.

Find my first storesCheck retail readiness →

No account required for the demo · Private beta is free to try

1
Find relevant retailers
2
Prepare outreach
3
Track samples
4
Collect feedback
5
Follow up
6
Decide next steps

See what missed sample follow-ups may be costing you

Monthly sample spend
€360
Monthly budget at risk
€108
Quarterly budget at risk
€324

Even one recovered trial order can justify the workflow.

View the demo →
samplerelay.app/dashboard
12
Active buyers
18
Samples sent
6
Follow-ups due
4
Interested
PIPELINE OVERVIEW
Target
Sample sent
Delivered
Interested
Wants pricing
Trial order

Why sample follow-up breaks down

Most sample opportunities die because follow-ups are scattered across inboxes, DMs, spreadsheets and memory.

Samples disappear into inboxes

You send samples to 30 buyers. Some arrive, some don't. You have no visibility once the parcel leaves.

Follow-up dates get missed

Buyers need 2–3 weeks to evaluate. By the time you remember to follow up, the moment has passed.

No data on what's working

You can't tell which product performs best, which buyer type converts, or where your sample budget goes.

How SampleRelay works

A simple workflow built around how indie brands actually sell to shops.

1

Find relevant retailers

Build a starter list of boutiques and retailers that fit your brand, with a fit score and reason.

2

Prepare outreach

Get editable email and DM drafts you send yourself. Nothing is automated.

3

Track samples

Log samples only when a retailer asks, and see exactly when to follow up.

4

Collect feedback

Share a no-login feedback link so buyers tell you what they think.

5

Follow up

Reminders surface the follow-ups that are due before they go cold.

6

Decide next steps

Review where each retailer stands and decide the next step to take.

What you set up in your first session

Create your free workspace and you start with a working setup, not a blank page.

✓A starter retailer match workspace for your category
✓Editable outreach drafts (email + Instagram DM)
✓A buyer pipeline with sample follow-up tracking
✓No-login feedback links for buyers
✓Follow-up reminders so nothing goes cold
✓An exportable report of your retail pipeline
Find my first stores

Who it's for

SampleRelay is designed for brands managing 15+ active retail opportunities.

✓Independent food, drink, and grocery brands pitching delis and farm shops
✓Candle, fragrance, and home goods brands targeting boutiques and concept stores
✓Beauty and skincare brands approaching salons, spas, and wellness shops
✓Clothing accessories and jewellery brands pitching independent fashion boutiques
✓Artisan and craft brands growing their network of retail stores and boutiques
✓Any brand sending samples to 15+ retailers or buyers per quarter and tracking follow-up manually

Built for brands sending samples to 15+ retailers, boutiques, or retail buyers and growing their retail relationships.

Stop losing retail sample
follow-ups in spreadsheets.

Know who received what, who needs a nudge, and who is ready for a trial order.

Find my first storesOpen demo workspace

Frequently asked questions

Everything you need to know about SampleRelay.

What is SampleRelay?
SampleRelay is a retail expansion workspace for small product brands. It helps you find relevant retailers, prepare outreach, track samples, collect buyer feedback and follow up consistently so retail opportunities are less likely to go cold — all in one place.
Is SampleRelay a marketplace?
No. It does not replace Faire, Shopify or wholesale marketplaces. It helps you manage your own retailer outreach and sample follow-up.
Does SampleRelay send automated outreach?
No. It prepares editable drafts and reminders. You decide what to send and send it yourself. Nothing is sent automatically.
Do retailers need an account?
No. Feedback links work without buyers creating an account. They just open the link and respond.
Is it free to try?
Yes. Free to try, no credit card. A founding plan (€19/month) is optional and comes later.
Who is it for?
Small product brands selling physical goods to boutiques, concept stores, gift shops, homeware stores, wellness shops, beauty retailers, cafés or specialty retailers.
What if I already use a spreadsheet?
You can add or import your retailers and turn them into a structured pipeline. SampleRelay adds retailer matching, outreach structure, reminders, feedback collection and a pipeline built specifically for retail expansion.
What is the first thing I should do after signing up?
Create a retailer match workspace for your category, or import your existing retailer list. From there you get outreach drafts, follow-up reminders and feedback links.
Who is SampleRelay for?
SampleRelay is designed for small and medium product brands that actively send samples to retailers, boutiques, delis, spas, or other physical retail buyers. It's most useful when you're managing 15 or more active retail opportunities at the same time.
Who gets the most value from SampleRelay?
SampleRelay is most useful for brands that speak with several retailers, boutiques, or buyers at the same time and want a clear place to track samples, follow-ups, feedback, and next steps.

Still have questions? Email us at hello@samplerelay.com

Free to try. No credit card.

Free to start: track up to 10 retailers, generate suggestions and prepare manual outreach. The €19/month founding plan lets you track more than 10 retailers and get access to future retail expansion updates. You are never charged automatically.

If one timely follow-up helps recover a trial order, the workflow can pay for itself.

Create free workspace

Built for real retail follow-up workflows

Sample sends, buyer notes, follow-up dates, no-account feedback links, and reports with CSV export.

On the private beta roadmap

Planned and in progress — not yet available.

  • Email follow-up reminders
  • Richer reporting
  • Better buyer segmentation
  • Optional Gmail/Outlook workflow support
  • Shopify / Faire / Ankorstore import/export exploration

Data and privacy

  • Buyer feedback links never require a buyer account
  • Signed-in workspace data is stored securely in the app
  • No buyer message content is sent to analytics
  • Your data stays exportable as CSV