Private beta — limited access

Turn retail samples
into store orders.

Track every sample you send to retailers, boutiques, and retail buyers. Collect feedback, follow up on time, and see which opportunities are moving toward pricing requests or trial orders.

No account required for the demo · No paid services

samplerelay.app/dashboard
12
Active buyers
18
Samples sent
6
Follow-ups due
4
Interested
PIPELINE OVERVIEW
Target
Sample sent
Delivered
Interested
Wants pricing
Trial order

Why sample follow-up breaks down

Most brands send samples, then lose track of what happened. Here's the typical pattern.

Samples disappear into inboxes

You send samples to 30 buyers. Some arrive, some don't. You have no visibility once the parcel leaves.

Follow-up dates get missed

Buyers need 2–3 weeks to evaluate. By the time you remember to follow up, the moment has passed.

No data on what's working

You can't tell which product performs best, which buyer type converts, or where your sample budget goes.

How SampleRelay works

A simple workflow built around how indie brands actually sell to shops.

1

Add your buyers

Log the boutiques, delis, and shops you're pitching. Keep notes, category fit, and contact details in one place.

2

Record each sample send

Track what you sent, when it should arrive, and when to follow up. Never miss a follow-up date.

3

Collect buyer feedback

Each sample send gets a unique feedback link. Buyers respond in seconds — no account needed.

4

Convert to retail buyers

Interested retailers move into "wants pricing" or "trial order." Follow-up templates help you close the loop.

Who it's for

SampleRelay is designed for brands managing 15+ active retail opportunities.

Independent food, drink, and grocery brands pitching delis and farm shops
Candle, fragrance, and home goods brands targeting boutiques and concept stores
Beauty and skincare brands approaching salons, spas, and wellness shops
Clothing accessories and jewellery brands pitching independent fashion boutiques
Artisan and craft brands growing their network of retail stores and boutiques
Any brand sending samples to 15+ retailers or buyers per quarter and tracking follow-up manually

Built for brands sending samples to 15+ retailers, boutiques, or retail buyers and growing their retail relationships.

Stop losing retail sample
follow-ups in spreadsheets.

Know who received what, who needs a nudge, and who is ready for a trial order.

Frequently asked questions

Everything you need to know about SampleRelay.

Still have questions? Email us at hello@samplerelay.com

Simple, honest pricing

Private beta is free while we validate the workflow. If SampleRelay helps you manage retail sample follow-up, you can lock in the founding plan.

Founding plan: €19/month
Join private beta